How to optimize your marketing?
Marketing optimization aims to increase the income per dollar spent on marketing in the long-run. We believe that understanding your vision and aligning on the same goal is essential for marketing optimization. There are many ways leading to this goal and in each case, one way is superior to the other. In some practical cases, our customers have a predefined budget for marketing and trying to find the best way to spend it. This requires scenarios for each different way of marketing, at the end of which we are able to offer you an optimum way that might be a combination of different ways of marketing your product.
We help you to take strategic decisions based on data analytics
There are various ways of marketing. Beratics focuses on strategies that will help you to save costs and time. Our approach is backed by data analytics and aims to give you insights which will increase the conversion rate in marketing. While doing our analysis, we parametrize your model and tell you exactly how the conversion rate will be affected if you would change any kind of parameter in your model. In other words, we develop a scheme with free parameters and optimize your approach based on available data. We collect the data from various resources that include the internet, records of your company, our partners that have anonymous records of your competitors and also other resources that might be available dependent on the case.
Digital marketing became essential for any kind of business
Tom Fishburne, the author of many books about marketing, says that the best marketing does not feel like marketing. We definitely believe in his approach. There are automatic responses embedded in the minds of all of us. Marketing is basically using those automatic responses to reach its goals. Digital marketing, however, has the ability to result in much higher conversion values since algorithms follow (sometimes even listen) what you do, what you search for or what you need in this particular moment.
What is digital marketing all about?
Search Engine Optimization
SEO is the process of optimizing the design and content of your website so that your site or page receives more organic traffic. This means SEO aims to index your website on the first page of Google, Bing, etc. in relevant searches and in relevant geographies. By clicking here, you can do a free SEO-Check of your website.
This strategy includes to enhance and increase your content and sharing them in social media platforms to increase brand awareness. This strategy does not market directly your products. You can imagine as if you would open a big beautiful garden where you encourage everyone to come in, enjoy and play. You never tell them that you sell something in the garden. Since so many people spend their time there, they will eventually come and shop from you. One of the most important points in content marketing is the readability score of your content, its connections to other contents and how good your storytelling is. Our marketing experts work with professional editing agencies that will make content marketing work for you.
PPC is a very widely used marketing technique and the main source of income for companies like Alphabet (Google). You basically pay for each click that redirects the visitor to your webpage. In this strategy, the most important factor is the conversion rate or in other words efficiency of your digital marketing. The efficiency is measured by the traffic that resulted by PPC divided by the number of people that contacted you as a potential customer. Through intelligent data analysis, our experts will increase the efficiency of your marketing and create the right advertisements for your company that suits best to your interests and is aligned with the long-term goals of your company. Our experience tells us that working with experts will save a lot of money for you and will begin to generate the right leads from the beginning. The channels that you can use for PPC are:
- Paid ads on Google including all platforms that belong to Google (e.g. YouTube)
- Paid ads onFacebook and its platforms
- Paid ads on Bing
- Promoted tweets on Twitter
- Sponsored messages on LinkedIN
Social Media Marketing
This strategy is about promoting the content of your brand in social media channels. The channels you can use for social media marketing:
This strategy requires a good software that you can use to send automatically or user generated content. Marketing automation ways include:
- E-mail newsletters
- Social media post scheduling
- Campaign tracking and networking
- Contact list updating
Marketing automation is a good technique to stay in touch with your customers and potential customers. We highly recommend it. Experts of
Algorithmic optimization drives marketing optimization
Algorithmic optimization is important to find out whom to target for marketing and how to find them. Algorithmic optimization allows us to target customers that were somehow never affiliated through your previous digital marketing strategies. It also helps to target the customer segment that will deliver the highest profits. Algorithmic optimization creates different free parameters and optimizes the underlying system for a predefined set of goals.
We are experts in algorithmic optimization
There are many techniques for algorithmic optimization and each case is superior to the other based on the project requirements. It is important to determine if the project is open-ended or a one time solution for an underlying problem. Open ended projects that eventually evolve into other projects require intelligent programming and advanced software development, on which one can build up for the years to come.
Visualization of data and results is essential for managers to back up their decisions and for good communication with various stakeholders from different backgrounds
We are experts on data visualization. For good communication with different stakeholders and to save time in communications, visualization of data is essential. Our experience allows us to choose the best way to tell the story that we wrote together. In many cases, we use different techniques to plot the same data so that you can choose which one expresses your thoughts the best.
Through marketing optimization, following questions and many more can be answered:
- How should I allocate my resources for marketing to achieve the highest efficiency?
- If we need to cut our expenditures, which product(s) should we eliminate in order to achieve the highest sales/revenue or net profit?
- How can I increase my sales through internet search engines?
- Do my expenditures for my marketing activities have a long term return potential or are they short term oriented? Which can be translated as, how can I achieve the highest return on investment in marketing in the long term?
- Which countries should we target in our marketing operations for the highest net profits?
- How can I use Analytics Platforms, e.g. Google, Facebook, Bing, etc. in order to increase my revenue, while keeping my advertising costs down?
Search Engine Optimization (SEO) is essential for any kind of digital marketing strategy
Any marketing strategy can be regarded as effective if its results have accomplished that the customers think about your company or product before all the others when they need it. This bears the necessity that your company information and product information must be available in any search. Digitalization trend keeps growing. If the customer did not yet develop a habit to buy your product, then it is very likely that they would make a search on the internet before reaching your product. In most of the cases, they will just choose a company that appears on the first page of the search results. From this, we can conclude that it is highly beneficial to be on the first page, which can be achieved by Search Engine Optimization.